Frameri Reviews

Frameri was an eyewear startup based in Cincinnati, known for its interchangeable lenses and frames. Founded in 2012, the company gained attention after appearing on Shark Tank in 2015. Despite not securing a deal on the show, Frameri continued to grow, partnering with Hoya Vision Care and expanding its presence across multiple states.

The company allowed customers to pop lenses out and insert them into different frames, offering a unique and customizable eyewear experience. However, Frameri faced challenges in securing sufficient funding, leading to its closure in 2018. The company ceased operations and stopped taking orders, marking the end of its journey in the eyewear industry.

Pros of Frameri:

• Interchangeable Lenses and Frames: Allows users to easily switch lenses and frames, providing a customizable and versatile eyewear experience.
• Moderately Priced: Frames start at $100, and lenses range from $50 to $250, offering a balance between quality and affordability.
• High-Quality Lenses: Lenses are made from polycarbonate and feature AR-coating, EMI-coating, scratch resistance, and smudge resistance.
• Variety of Tints: Offers 10 different tints for sunglasses lenses, catering to various lighting conditions and personal preferences.
• In-House Optical Lab: Ensures quality control and quick turnaround times for orders.
• Strategic Partnerships: Aims to bridge the gap between traditional optical shops and e-commerce, compensating eyecare professionals for future purchases.

Cons of Frameri:

• Educating Consumers: The high valuation and lack of experience in the eyewear industry make it challenging to educate consumers about the ease of switching out lenses.
• Inventory Challenges: As an inventory-centric business, Frameri faces challenges in managing inventory and customer acquisition costs.
• No Deal on Shark Tank: Despite presenting their innovative product, Frameri did not secure a deal on Shark Tank, indicating potential concerns about their business strategy and valuation.

Additional Information:

• Customer Reviews: Customers praise the product for its quality, design, and customer service. However, some users find the wide range of choices overwhelming.
• Local Presence: Frameri has a local presence in Cincinnati, Ohio, with a showroom and production facility, which enhances customer experience and support.